The Dissection
Your social and your website. Cut open. Everything exposed.
You're Too Close To See It Anymore.
You have looked at your own website and social so many times you cannot see it the way a stranger does. A stranger sees what is actually there, not what you meant. Most business owners have never had anyone show them that gap honestly. Every week that goes by is another week of warm leads quietly deciding you're not for them. Nobody tells you why. They just leave.
What your business is communicating and what you think it's communicating are almost never the same thing.
Thirty Minutes. No Softening.
Your social and your website, examined live on a call with you. Carolyn shows you what's working, what is actively costing you, and exactly what to fix. You ask questions in real time. You leave with a specific action list, not vague suggestions.
First you see exactly what your business is actually communicating. Then you get the specific direction to fix it. This is an examination. Not a strategy session.
What Gets Examined
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No website? No problem! Carolyn can still review your social account(s) and tell you where you’re leaking.
Whether your homepage tells the right person they're in the right place within 10 seconds
Whether your copy is speaking to a goal or just describing a service
Where the conversion flow breaks down and what is creating friction
What your site is communicating that you didn't intend
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Haven’t posted on your social media in a while? No worries! Carolyn will look at what you’ve done and go from there.
Whether your content is building trust or just building an audience
Whether you have a sales content strategy or just a posting habit
Whether your positioning is clear enough that the right person stops scrolling
What's missing that is causing warm leads to go cold
The Details
Format: One live 30-minute call with Carolyn
Prep: Short intake questions completed before the call
What gets reviewed: Your social media presence and your website
What you walk away with: A specific list of what to fix and how to fix it
Ready to see your business the way your ideal client does?
30 minutes. Complete honesty. Nothing glossed over.