The Authority Era: Holiday Edition
4 weeks to build your holiday offer, your promotion, and your final push. Done by November 6, so the rush pays you instead of running you.
Enrollment is open, we start October 12.
This Is Not A Black Friday Program.
Well…
It is. But not the way you're thinking. You're not here to learn how to slash prices or copy the big box stores. You're here because your business is good and your holiday season never shows it.
The reason is almost never your product. It's that nobody decided what to sell, who it's for, and when to ask until it was too late to ask well.
Your December Is Being Decided Right Now.
Every week you wait is a week of promotion you don't get back. Your customers are already making lists and setting budgets. If you're not on the list by November, you're competing for leftovers.
The cost isn't just the sales you miss. It's the panic discount that trains your buyers to wait. The inventory still on the shelf December 26th. The season you spend behind the counter doing math instead of being home.
This isn't a demand problem. It's a planning problem. And it's fixable in four weeks.
🧖♀️ $10K was her goal. $22K was her result. A service business, four days, and one last-minute push.
🤶 34 cinnamon roll four-packs. Christmas week. No sale. Sold out, with customers begging for more.
Two Paths. One Plan.
You don't need the same holiday strategy as everyone else. You need the one that fits your business.
Path A: The Sale
A time-bound offer with a hard finish line. Built for the business that wants a big, concentrated revenue push and is ready to go after it.
Path B: The Reframe
No discount. No new product. No extra work. You take something you already sell and make it the obvious answer to a holiday moment your buyer is already picturing.
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Nothing gets built until you know exactly what you're selling and why it matters in December.
Choose your path: The Sale or The Reframe
Find the holiday moment your offer solves
Build the offer: what's included, price, limit, deadline
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A goal without math is a wish. This week it becomes a number you can hit.
Set your revenue goal, your units needed, and a stretch goal
Check your capacity so a sellout doesn't break you
Lock every date and choose the channels you'll actually use
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The offer is only as good as how clearly you say it.
Write your core message: the moment, the offer, the deadline
Build your content plan for every phase, tease through last call
Get live feedback on your messaging
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Most sales leave money on the table in the final days. Yours won't.
Write your last 48 hours before you ever need them
Build your sold-out plan so demand doesn't go to waste
Launch-readiness check: everything scheduled, nothing left to scramble
What You Walk Away With By November 6
A completed Holiday Sales Plan
One holiday offer built around a moment your buyer already cares about
A revenue goal, stretch goal, and the math to hit both
Every date, channel, and message planned from tease to close
Your final 48-hour push, written and ready
A sold-out plan that turns missed buyers into your next sale
A full month to promote before Black Friday
What This Actually Produces
Stopping at $18K because it felt like enough → Closing at $22K with one last-minute push.
A menu item nobody thought twice about → 34 four-packs gone Christmas week and a waitlist of people begging for more.
Hoping December goes well → Walking into it with the offer, the dates, and the final push already done.
This Is For You If
You run a service business, product business, or storefront, or you sell gift cards and know you should be selling more of them
Your customers love you and your holiday numbers don't show it
You want to sell more without discounting yourself into exhaustion
You're ready to do the thinking, not just copy someone else's sale
This Is Not For You If
You run a service business, product business, or storefront, or you sell gift cards and know you should be selling more of them
Your customers love you and your holiday numbers don't show it
You want to sell more without discounting yourself into exhaustion
You're ready to do the thinking, not just copy someone else's sale
Doors Close October 9.
We start October 12. You'll be done by November 6 with a full month left to promote. December is coming either way. You get to decide what it looks like.