The Business Blackout Theory™

A 3-Day Immersive Experience for Entrepreneurs Who Are Done Begging to Be Chosen.

Daily at 11 a.m. CT
February 9 to 11
Replays available

You don’t have a sales problem.
You have an awake audience.

They’re watching.
They’re engaging.
They’re “thinking about it.”

And you’re exhausted.

The Business Blackout Theory™ is a 3-day immersive experience designed for entrepreneurs who are ready to stop chasing, stop convincing, and stop questioning whether this is all worth it.

This is not about selling harder.
This is about creating an experience where buying becomes the only logical next step.

WHO THIS IS FOR

This experience is for you if:

• You are done begging people to see your value

• You’re tired of wondering if you need to get a “real job” every time sales slow down

• You refuse to sacrifice your life, health, or nervous system just to run a business

• You know your work changes people — but your sales don’t reflect that yet

• You want clients who want more, not ones you have to drag across the line

This is not for you if:

• You want quick hacks, scripts, or surface-level tactics

• You’re still testing whether you “believe” in yourself

• You’re looking for motivation instead of responsibility

• You’re uncomfortable being the authority in your business

This room is for people who are ready to lead.

THE PROBLEM

Most entrepreneurs don’t lose sales because their offer is bad.

They lose sales because:

• Their messaging keeps people alert instead of aligned

• Their offers exist in isolation instead of sequence

• Their clients never experience a shift — only information

Conscious buyers don’t buy.
They observe.
They compare.
They wait.

And waiting is expensive.

WHAT IS THE BUSINESS BLACKOUT THEORY™

The Business Blackout Theory™ explains why people buy — and why they don’t.

A blackout is the moment resistance shuts off.
Not because someone was pressured…
But because things finally made sense.

When done correctly:

• People stop analyzing

• Desire replaces hesitation

• Buying feels inevitable — not emotional

This experience teaches you how to design that moment on purpose.

HOW THE 3 DAYS WORK

DAY 1 — THE ENTRANCE

Why People Decide Not to Buy Before You Ever Sell

You’ll learn:

• Why most businesses lose clients at the door

• How your brand environment keeps people alert instead of safe

• How to redesign the first five minutes of your client experience

DAY 2 — THE BLACKOUT

How Desire Replaces Decision-Making

You’ll learn:

• Why more value doesn’t create more sales

• How to sequence offers so momentum builds naturally

• The Blackout Sequence: Orientation → Expansion → Permission

DAY 3 — THE EMPOWERED EXIT

How to Create Buyers Who Stay, Ascend, and Advocate

You’ll learn:

• Why satisfaction doesn’t create loyalty

• How to design exits that feel like initiation

• How to embed upsells so they feel obvious — not optional

WHAT YOU WALK AWAY WITH

By the end of this experience, you will have:

• A blackout-based client journey

• A clear ascension path for your offers

• Messaging that removes hesitation instead of creating it

• A sales ecosystem designed to create repeat buyers

• Clients who self-identify as “in” — not just customers

This is how brands turn into movements.
Not louder.
Not pushier.
More intentional.

THE REAL RESULT

You stop selling from survival.
You stop over-explaining.
You stop chasing.

And your business finally feels like it can hold you — not drain you.